How To Get Visitors To Leave Their Contact Details

This article contains the single most important profit generating strategy your company can take this year!

Here’s something that may shock you about British websites - on average just 1% of visitors leave their contact details. This means that only a tiny fraction of visitors become paying customers from the typical UK website. To give you some idea of just how disastrous this can be imagine you owned a shop and 99% of your visitors left without buying anything. I think you’d agree that you’d be putting up “Closing Down Sale” banners before too long!

Isn't it strange then that we seem to be leaving so much money on the table when our websites could be a goldmine if we used effective marketing techniques? The good news is there are lots of approaches that cost almost nothing which you can apply to your website to skyrocket your profits. Here's one of the most effective strategies used today on the Internet...

STEP 1 – Give something away for FREE on your website.

To be honest, this concept is too much for most businesses which are rooted in the idea that they must be paid for everything they do.  But this is not how business works on the Internet and those who fail to understand this will never be successful.

One of the many advantages to giving something away for free is that it demonstrates your business’s desire to want to help your visitor – a fundamental requirement for any prospect to understand before getting in touch with you.  In many ways this is a ‘try before you buy’ approach and one which perfectly suits the Internet mentality.

You can give away a free report, your consultancy time, a software download, podcast, video, a white paper, just about anything you can think of.

STEP 2 - Whatever you choose you’ll need a snappy title to grab your visitor’s attention.  So, if you’re writing a free report and you’re a plumber, write the "7 Tips for a Leak Free Home".  Or if you are an estate agent, "10 Ways to the Perfect Home Sale".  Or, “The 7 Secrets Our Competitors Don't Want You to Know". You get the idea!

It doesn't need to be War and Peace, just a couple of pages of useful information written in a personal but direct way.

STEP 3 - Now, how can you use your free report to capture your visitors' e-mail addresses? Well you can’t get your visitor’s details unless they volunteer them.   So, what you do is offer your report in exchange for their contact details. The best place to do this is on your website's homepage. There you place, in a prominent position, a link to your free report which your visitor can click on. That takes them to a 'registration' page where they fill in their details. Upon completing the form an e-mail is sent to the visitor with the report attached (or a link to where the report is on your website) and another is sent to you with their contact details in. (The whole process should take your web designers no more than 1 hour to set up.)

The great thing about this approach is that once you have their e-mail address you also have their permission to continue marketing to them. The average statistics from this technique demonstrate an increase in sales leads from 1% to 12%-15%.

If this one technique could increase your business by 15 fold, imagine what would happen if you put 10 similarly powerful strategies to work on your website?

If you would like to unlock the hidden wealth in your website go here for personal Help and Advice.