Why is a Web Designer's Hourly Rate So Important?

Watch my video and discover why...

Web Design Cost

Your website is built to order. It’s like building a house - the cost of a bedsit is very different to a mansion. So, what you want determines the price you pay.

If you only want a very basic website it's only going to cost you hundreds. For larger more complex websites (e.g. ecommerce) you can expect to pay thousands.

Most web design companies will just give you a total price. But what you really need is not the total price but the number of hours they will be working on your project.

Divide the total price by the number of hours they’re working and you have their hourly rate.

I've broken this down for you below.  A web designer's hourly rate will determine what their capabilities are and end result you're likely to get.

Low Web Design Cost - £20-£35/hour.

These are freelance rates so expect only one person to be working on your project. There are the obvious risks of only having one resource (holidays, going sick, etc) but you can get extremely skilful, dedicated (and cheap) people to build your site.

Mid-Range Web Design Cost - £35-£65/hour.

This will typically be smaller businesses (start-ups, 'lifestyle' businesses, etc). They have more resources available so all your eggs aren't in one basket. This also means they will probably have more expertise than one person can offer. Plus, businesses tend to have more safeguards; backup procedures, version control systems, etc.

Upper Web Design Cost - £65-£125/hour.

These are larger businesses often dealing with more marketing-driven websites. They have the advantage of more resources (so, theoretically more expertise) which means they should deliver more technically challenging solutions. Plus expect a dedicated project manager and a whole heap of online marketing skills (Google Adwords, SEO, etc).

TOP-PRICE £125+/hour. Expect perfection and tickets to Elvis’s comeback tour!

(To help you further I have written a FREE EBOOK for you on Cutting Your Web Design Costs and Increasing Profits from your Website. Simply Download it below.)

The website consultant