Split Testing for a Pay Rise

One of the most exciting (and simultaneously depressing) aspects about your website is that it will never be perfect! There is no such thing as the perfect selling machine.

And that's the opportunity!

If you haven't tried to improve your web pages then you are leaving money on the table. However, in order to know whether your changes have been successful you'll need to measure the results. Let's take a simple example...

Imagine you own an e-commerce site and you are about to run a sale. You might want to test two headlines to see which works better; "10% Off" or "£10 Off". One will outperform the other, but which?

The solution is to run both home pages at the same time! Vistor 1 sees page A, visitor 2 sees page B, visitor 3 sees page A, and so on. All you need to do is measure which was more effective by counting your sales or using analytics software.

This advanced marketing strategy has concealed in its simplicity the ability to skyrocket your profits. It's a pay-rise waiting to be taken.