<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Jed Wylie]]></title><description><![CDATA[Marketing consultant helping established UK businesses attract more customers, increase sales and improve profit through strategy and campaigns.]]></description><link>https://www.jedwylie.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 11 Nov 2026 23:13:53 GMT</lastBuildDate><atom:link href="https://www.jedwylie.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[If you're spending money on marketing but don't know if it's working, watch this video...]]></title><description><![CDATA[You know your click-through rate. You know your open rate. What's harder to answer is which of those numbers connects to an actual sale. This is the gap where most marketing decisions go wrong — and why measuring activity and measuring movement are not the same thing.]]></description><link>https://www.jedwylie.co.uk/post/how-to-know-if-your-marketing-is-working</link><guid isPermaLink="false">6a4398b6dc061b2051d86b2d</guid><category><![CDATA[Marketing Concepts]]></category><category><![CDATA[Strategy]]></category><category><![CDATA[Metrics]]></category><pubDate>Tue, 30 Jun 2026 11:27:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_1fede70812d44875aa7706f5c91a4e9a~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[Why Is My Marketing Inconsistent?]]></title><description><![CDATA[If your marketing produces good months and quiet months and you're not sure why either happens the problem is almost certainly not what you think it is. More activity, a new agency, a different campaign rarely fixes it. There's usually one constraint holding everything back. Until you find it, everything else just works around it. This article explains where that constraint typically sits and what to do about it.]]></description><link>https://www.jedwylie.co.uk/post/why-is-my-marketing-inconsistent</link><guid isPermaLink="false">6a4265f87353421c5452d77f</guid><category><![CDATA[Marketing Concepts]]></category><category><![CDATA[Strategy]]></category><pubDate>Mon, 29 Jun 2026 13:25:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_61ddfc89bb8341d2b45f9e4a75be70da~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[Most Marketing Doesn’t Fail. It Just Never Becomes Reliable.]]></title><description><![CDATA[Most marketing doesn’t fail. It just never becomes reliable. There’s activity, spend, and occasional strong months, but it’s often unclear what is truly driving revenue. Results spike, then flatten. More effort is needed just to stand still. The issue is rarely effort or competence. It’s usually structural. When the links between activity and revenue aren’t clear, marketing feels busy but unpredictable and growth becomes harder than it should be.]]></description><link>https://www.jedwylie.co.uk/post/why-marketing-doesnt-work-consistently</link><guid isPermaLink="false">698ce39c5ce248ef4489a60b</guid><category><![CDATA[Strategy]]></category><pubDate>Fri, 13 Feb 2026 12:05:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_895889f5fadf4889879a3edea026c5c8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[The Simplest Way to Write Persuasively]]></title><description><![CDATA[Struggling to write marketing copy that connects? Discover a simple, proven framework that grabs attention, speaks to customers, and drives ]]></description><link>https://www.jedwylie.co.uk/post/the-simplest-way-to-write-persuasively</link><guid isPermaLink="false">679fbdebf6468bbbe310ce0e</guid><pubDate>Sun, 02 Feb 2025 19:00:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_2ca77399444e4fdeac2d09061fac9032~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[The Marketing Overwhelm Solution: How Binary Thinking Can Transform Your Business Decisions]]></title><description><![CDATA[Overwhelmed by marketing? Use 'binary thinking' to simplify decisions, focus on what works, and grow your business faster. ]]></description><link>https://www.jedwylie.co.uk/post/the-marketing-overwhelm-solution-how-binary-thinking-can-transform-your-business-decisions</link><guid isPermaLink="false">678c1df10dbe4b5ee3f69d79</guid><pubDate>Sat, 18 Jan 2025 21:56:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_63c03b34060e40cbbe0756acd583e36b~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[How to write headlines that attract customers... without the guesswork]]></title><description><![CDATA[Learn to write headlines that grab attention, highlight benefits, and overcome objections using the “Yaa before Boo” framework]]></description><link>https://www.jedwylie.co.uk/post/how-to-write-headlines-that-attract-customers-without-the-guesswork</link><guid isPermaLink="false">6783f4569c8be061d6a005cd</guid><category><![CDATA[Copy Writing]]></category><pubDate>Sun, 12 Jan 2025 19:06:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_7d5d7acedbf9492fb121cdb64da201a6~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[8 Ways to Unlock Your Market's Deepest Desires ]]></title><description><![CDATA[Unlock business success by asking key questions that deeply understand your customers' needs, desires, and frustrations. Connect and thrive.]]></description><link>https://www.jedwylie.co.uk/post/8-ways-to-understand-your-markets-deepest-desires</link><guid isPermaLink="false">671545c130e6abcbf5a70482</guid><category><![CDATA[General Marketing]]></category><pubDate>Sun, 20 Oct 2024 19:13:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_f6cb925755574b34acb4fbf11bbcdefb~mv2.png/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[Discover how a simple guarantee can skyrocket your sales."]]></title><description><![CDATA[Offer guarantees to boost sales: 'No risk, all trust' - a game-changer in customer confidence.]]></description><link>https://www.jedwylie.co.uk/post/skyrocket-sales-using-customer-guarantees</link><guid isPermaLink="false">65723939ebcaf1a8e2d5a297</guid><category><![CDATA[Marketing Concepts]]></category><pubDate>Thu, 07 Dec 2023 21:56:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_2e7f479d441f44c2845cdff2503dd3c5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[Automate Your Email Strategy to Automate Your Sales!]]></title><description><![CDATA[Unlock sales on autopilot with email automation: Segment, personalise, and automate for consistent, effective customer engagement.]]></description><link>https://www.jedwylie.co.uk/post/email-automation-strategy</link><guid isPermaLink="false">6571cbbe3ad5b94da71584a9</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[Marketing Concepts]]></category><pubDate>Thu, 07 Dec 2023 16:29:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_f82647c9e1c74e889ff0388e69903dd2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[The ONLY 3 Ways to Grow Your Business]]></title><description><![CDATA[Boost business growth: 1) Attract more customers, 2) Increase purchase frequency, 3) Raise average order value.]]></description><link>https://www.jedwylie.co.uk/post/the-only-3-ways-to-grow-your-business</link><guid isPermaLink="false">6560c2b0be717ddceb3f5aa1</guid><category><![CDATA[General Marketing]]></category><category><![CDATA[Marketing Concepts]]></category><pubDate>Fri, 24 Nov 2023 20:14:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_393c276178264c9386ccb62d5f183a62~mv2.png/v1/fit/w_500,h_333,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[The Magic Facebook Button That Makes You MORE Money]]></title><description><![CDATA[There is an actual Facebook button that makes you more money!  I'm going to show you exactly where it is and how to use it! ]]></description><link>https://www.jedwylie.co.uk/post/the-magic-facebook-button-that-makes-you-more-money</link><guid isPermaLink="false">63e154d4fa72c3b5e31f64c8</guid><category><![CDATA[Videos]]></category><pubDate>Mon, 06 Feb 2023 19:32:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b8e1dc_72ab13aa1dfd4f9c8740b6f1ea2eb2a2~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[Demonstrating A Pretty Cool Structure (That Works Like Crazy)!]]></title><description><![CDATA[Enjoy this really effective ad structure that works in pretty much every vertical and long-form ad environment.]]></description><link>https://www.jedwylie.co.uk/post/demonstrating-a-pretty-cool-ad-structure</link><guid isPermaLink="false">63d7fd402afc2ad2bd300738</guid><category><![CDATA[Videos]]></category><pubDate>Tue, 31 Jan 2023 20:46:57 GMT</pubDate><enclosure url="http://youtu.be/dt2UeF_rQmw" length="0" type="video"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[A Simple Marketing Plan for New Websites]]></title><description><![CDATA[So there it is: Your brand new website is hanging in cyberspace like a newly formed star waiting to shine. But there’s a problem...]]></description><link>https://www.jedwylie.co.uk/post/a-simple-marketing-plan-for-new-websites</link><guid isPermaLink="false">638788fa18b77394d662c250</guid><category><![CDATA[Web Design]]></category><pubDate>Wed, 30 Nov 2022 16:47:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/686d45_64bff04b62124584931ed06f9ec04cb2~mv2.jpg/v1/fit/w_900,h_521,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[The Pillars of Digital Marketing]]></title><description><![CDATA[A marketing expert called Jay Abrahams suggested that successful businesses are structured like the Parthenon in Greece. ]]></description><link>https://www.jedwylie.co.uk/post/the-pillars-of-digital-marketing</link><guid isPermaLink="false">638769f76a60912769f897f6</guid><category><![CDATA[Marketing Concepts]]></category><pubDate>Wed, 30 Nov 2022 14:36:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/686d45_c851380f804d4ada8e476e63df3bc1af~mv2.jpg/v1/fit/w_900,h_475,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[Your Website is Your Best Salesperson]]></title><description><![CDATA[Imagine a salesperson who sells 24 hours 7 days a week. They do this 365 days a year and have a reach of over 2.4 billion prospects...]]></description><link>https://www.jedwylie.co.uk/post/your-website-is-your-best-salesperson</link><guid isPermaLink="false">63876975eb7ca3c1382b8ed1</guid><category><![CDATA[Web Design]]></category><pubDate>Wed, 30 Nov 2022 14:33:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/686d45_277ff2644f604e89b84c3a5039c1cf01~mv2.jpg/v1/fit/w_900,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[The Dangers of Google Translate]]></title><description><![CDATA[Google Translate: Lurking in plain sight is a big problem with automatically translated web content. Read on...]]></description><link>https://www.jedwylie.co.uk/post/the-dangers-of-google-translate</link><guid isPermaLink="false">638768acc230c95fde94c87e</guid><category><![CDATA[Web Design]]></category><pubDate>Wed, 30 Nov 2022 14:31:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/686d45_7a6795be4b5c492ca0e355dfe53757db~mv2.jpg/v1/fit/w_900,h_486,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[Choosing the Right SEO Keywords]]></title><description><![CDATA[About to choose keywords for your SEO project? But how do you choose the right ones?]]></description><link>https://www.jedwylie.co.uk/post/choosing-the-right-seo-keywords</link><guid isPermaLink="false">63876735902be39023ab3fe9</guid><category><![CDATA[General Marketing]]></category><pubDate>Wed, 30 Nov 2022 14:25:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/686d45_59d1db3ffc884d1484dac09c3b51859a~mv2.jpg/v1/fit/w_900,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[Why Testing &#38; Failing Improves Your Website]]></title><description><![CDATA[Every day we fail and we should do more of it to improve our businesses.]]></description><link>https://www.jedwylie.co.uk/post/why-testing-failing-improves-your-website</link><guid isPermaLink="false">6386f7dd64ee6aaaada95070</guid><category><![CDATA[Marketing Concepts]]></category><pubDate>Wed, 30 Nov 2022 06:28:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/686d45_8951577b733f4952a2c2d0b0ca0b3899~mv2.jpg/v1/fit/w_900,h_474,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[Daily Express Interviews Jed Wylie]]></title><description><![CDATA[The Daily Express's Laura Jackson interviews, Jed Wylie for their "Crash Course" series.  Check out the full interview below.]]></description><link>https://www.jedwylie.co.uk/post/daily-express-interviews-jed-wylie</link><guid isPermaLink="false">6386f768ed278a338487fda9</guid><category><![CDATA[Random Stuff]]></category><pubDate>Wed, 30 Nov 2022 06:26:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/686d45_b0ddacde971b4ea89b990d345c4b8d93~mv2.jpg/v1/fit/w_956,h_325,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item><item><title><![CDATA[5 Ways to Improve Ecommerce Websites]]></title><description><![CDATA[Here are some interesting eCommerce statistics: The average UK consumer spends £1,174 online (more than in any other major country). Our...]]></description><link>https://www.jedwylie.co.uk/post/5-ways-to-improve-ecommerce-websites</link><guid isPermaLink="false">6386f689bbd5554d60c45f4f</guid><category><![CDATA[Marketing Concepts]]></category><pubDate>Wed, 30 Nov 2022 06:24:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/686d45_d10b0494ea284bb2a95c6652055fbf91~mv2.jpg/v1/fit/w_900,h_491,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jed Wylie</dc:creator></item></channel></rss>