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My Approach
How we'll work together
My aim is for you to attract more customers, increase how much they spend with you and encourage them to buy more frequently.
I work alongside you and your team to develop and implement the marketing strategy to increase performance and improve your results. This includes helping you decide where to concentrate your efforts and doing some of the ‘heavy lifting’, such as writing copy and getting the tech to work.
We’ll combine my marketing expertise with your business experience to agree priorities and work on specific goals across a 90-day period. This gives us a planning framework, rather than a minimum commitment. You have complete flexibility to adjust the level of support to suit your needs and budget.
We’ll review the results as we go and use what we learn to decide what happens next.
Understanding your business
Before I suggest any adjustments to your marketing, I want to understand what you’re trying to achieve, how your business operates, and what you're currently doing.
From there, we’ll talk about your products and services, your customers, what’s working well, and what isn’t. And then we’ll look at all of this information to see what improvements will make the biggest commercial impact.
It could involve, for instance, developing a new marketing strategy, improving your website, adjusting your advertising or reworking your sales process. There may also be opportunities to generate more business from customers and prospects that you already know.
You can explore the different ways I can help on my Services page.
Here's what you get when you become my client
Action sessions
Regular virtual or face-to-face meetings where we work on your marketing campaign plan and strategy. We'll review the work, agree on goals and decide what's got to happen next.
Support and progress meetings
Scheduled meetings to keep the marketing on track. We’ll review what’s been completed, look at the results, resolve any problems, and decide what to adjust.
Direct support
You can contact me whenever you need help. When we work together, you have my full attention and commitment. I take a personal interest in the success of your business, and I'll always be flexible and responsive.
Practical implementation
This can include writing sales copy, reviewing analytics, developing email campaigns, building advertising. I can handle the implementation rather than leaving you with another list of things to do.
Your project in one place
Free use of Trello project management software gives you a complete overview of your project in one place, including tasks, discussions, planned activities, resources and other extras.
Support for your team
I can work with your team to detail the marketing techniques and tools we're using, answer questions, and help them put the work into practice.
Fees and why my consultancy should cost you nothing
My sole aim is to ensure you make a positive return from investing in your marketing. The value and returns you get back from using my service should far outweigh the fees. So, in reality, my service has zero cost and should return far greater value than you spend on me.
My fees are simple: £105 per hour (+VAT). However, because I charge by the hour, you can use as little or as much as you need.
Most of my customers choose anything from 4 to 16 hours per month, depending on how much support they feel they need.
My first session guarantee
It’s important that you feel comfortable working with me and confident in the approach we’re taking. That’s why I offer a straightforward personal guarantee: if, after our first chargeable session, you don’t think we’re a good fit, I won’t charge you a penny for that session.
