How long will it take before I see results?

It depends on your starting point, the work involved and how long your customers take to buy. Improvements to an existing campaign or follow-up process may show results sooner than a new product launch. We'll agree what success looks like, how to measure it and a realistic timescale before the work begins.

Do you only do digital marketing?

No. Alongside digital marketing, including advertising, email, and website improvements, I can also help with offline and traditional marketing.I've developed written brochures, run direct mail campaigns, and worked on exhibitions. I can also connect your offline and online marketing, so they support each other rather than operating separately.

Do I have to write the ads and copy?

No. I can do that for you or I can work with your team (internal or external) to help them do it. That can include adverts, email sequences, website copy, landing pages, brochures, and other marketing materials.

Do I need to do any technical stuff?

You don't need to become a technical expert. Don't tell anyone, but I love doing the technical stuff (I'm 100% marketing nerd). I have spent years working on marketing platforms and know how to stitch them together to create powerful and streamlined sales funnels. I can also help your team (internal/external) if you'd like them to do it instead.

What industries or businesses do you specialise in?

I've worked across a huge number of vertical markets from retail, insurance, healthcare, technology, leisure, consulting, public sector and more. The strategies I use typically work across all industry settings, with some careful adjustments to match your business.(Marketing is fundamentally based on human behaviour and psychology and so is applicable across almost every sector.)

I want to put my marketing on autopilot. Can you help?

Absolutely. Creating marketing funnels which automatically generate leads and sales is what I do all the time for customers.Automating parts of your marketing, like email sequencing, enquiries, and follow-up customer communications, can help reduce repetitive work and keep you in touch with your customer base.Let me know what you're trying to achieve, and I'll tell you how we might automate it.

I need to talk over what I need from my marketing. Can I call you?

Sure. Let's schedule a time. I'm usually available for calls anytime from 3 PM to 5 PM on Tuesdays, Wednesdays and Thursdays. Just let me know which day suits you best and I'll be back in touch soon.

Marketing Consultancy
Services

Marketing that makes a difference

There are hundreds of ways to market your business. The challenge is knowing which will have the biggest impact, how they work together and where best to spend your budget.

I begin by learning about your business, your customers and what's working now. This gives us a solid basis for finding opportunities and focusing your efforts where they can contribute the most to your sales and profit.

Marketing Strategy

The why, what and how of marketing

Your marketing strategy is the most important piece of thinking after your business plan.

It gives you direction and tells you exactly how to accomplish your marketing goals - it's the 'sat-nav' to guide you to your destination in the quickest way possible.

Together we will build a marketing strategy that you can easily understand and implement. It contains everything you need from branding, customer profiling and competitor analysis through to step-by-step actions for each of your marketing channels.

Explore marketing strategy

My Campaign Marketing service is perfect for magnifying existing sales or launching a new product or service.

Or simply if you want to put your marketing on autopilot and let it automatically generate traffic, customers and repeat revenue.

I will develop the campaign, set up all the tools you need and, if necessary, write the collateral (ads, emails, videos, brochures, etc.) to deliver your campaign(s). All you have to do is 'push the go button'.

Explore marketing campaigns

Marketing Campaigns

Turn your marketing plans into reality

End-to-End Marketing

Get the most from
your marketing

There are few problems in business life which aren't solved by having more customers.

There are always opportunities to improve the results at every stage, from attracting prospects to converting them into customers and beyond. This is what I call 'End-to-End' marketing.

It is one of the most powerful ways I can help your business grow as it delivers a return at every step. The result is more prospects becoming customers, more repeat business, and a greater return from your marketing investment.

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Does any of this sound familiar?

Reduced enquiries from your website. Social media losing traction. Online pay-per-click advertising costs rising. Email open rates falling. Campaigns that worked well once now less effective.

I can help.

I have spent tens of thousands of hours working on digital and traditional marketing campaigns and have a keen sense of quickly identifying what's going wrong. Most times I am able to make a few critical tweaks to get things back on track again - and usually after just a few hours of analysis.

Let's get your marketing back to peak earning efficiency.

Get in touch

Marketing Troubleshooting

Escape problems by solving them

Specialist areas I can help you with

Marketing covers a huge range of activities, and every business has different needs. You may want help improving one specific area, such as your website or paid advertising, or you might need several parts of your marketing to work together more efficiently.

I can help with both providing advice and doing the practical work where needed.

Here are some of the specific areas I can help you with, everything from acquiring new customers, to making more sales from the customers you already have.

You may also want to check out my Marketing Toolbox to explore more of the strategies and techniques I use.

Your website lies at the heart of your marketing since nearly every call to action will drive prospects to it. I will optimise your website’s performance, so you convert more visitors into sales and enquiries. This can include improving the copy, how your services are presented, and making it easier for people to make contact with you.
Google, Facebook and LinkedIn advertising can help you reach potential customers and generate enquiries and sales. I have managed over £450,000 of advertising spend across these platforms. I can help you plan and manage campaigns, improve your targeting and landing pages, and measure whether the results justify the cost.
Social media can be a valuable way to build relationships and keep your business in front of your customers. I will give your social media campaigns direction and connect them with your other marketing channels to maximise the return. Your social media will become a productive part of your marketing, rather than simply generating likes and comments.
I can help you organise customer information, track enquiries and connect your website, CRM and email marketing. By setting up practical workflows and automating routine follow-up, we can reduce manual work and make it easier to see which prospects need attention. The aim is to give you a system that supports your sales process and is straightforward for your team to use.
Email marketing is one of the most versatile and yet overlooked tools in your marketing arsenal. It allows you to build relationships with prospects and generate repeat sales from customers. I can develop and write the email campaigns for you and build the systems that automatically manage follow-up.
Great copy is more than just getting your message right, it’s about creating an emotional bond with your reader so they want to buy from you. Making the sale is so much easier if your prospect has made the decision in their heart first. My copywriting creates emotional connections between you and your prospect so buying from you feels easy and relaxed.
There's a wealth of opportunity sitting in your existing customer base waiting to be tapped. I can help you generate more business by encouraging your customers to buy more frequently, introducing them to products and services and helping you reconnect with customers who have fallen off the map.
One of the most valuable sources of new business is from your existing customers. It comes from recommendations and word of mouth and can make winning the next customer much easier. I can help you develop structured referral programmes that turn random referrals into a predictable stream of new sales.
At the heart of my approach is rigorous analysis and evaluation from which I can then make strategic decisions based on business and marketing metrics. During this process, I often uncover opportunities which you can immediately capitalise on, as well as straightforward improvements that can make a considerable commercial impact.

How we will work together

Practical, collaborative approach with the support you need built in

Action sessions

Regular meetings to plan, prioritise and keep things moving.

Support and progress

Ongoing support between meetings whenever you need it.

Practical implementation

Hands-on help that gets things done so you can progress.

Guidance and training

Build your team's knowledge and confidence.

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FAQs

“We saw what other companies had achieved using Jed and immediately recognised the benefit of using his service. We are very impressed with his capacity to understand our business – it is true consultancy.”

Richard Stonier, Senior Partner of Deans